The Trademark Issue

Lucienne Diver's Drivel

So, there seems to be an exciting new trend in publishing (not) where people are trademarking or attempting to trademark perfectly common words already in widespread usage throughout the industry in titles, series, imprints, etc. A friend on Twitter recently asked for my thoughts, and since I have yet to figure out how to do threads and link tweets (yes, I know, I’m waaayyy behind the times) and since Twitter only gives you so many words, I’m going to share thoughts here. First, according to the Trademark Office’s website, “A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.” Choosing a word that’s already in widespread use already undermines the…

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